Meanwhile, it’s business as usual back home at Ooh! Media in New Zealand, as the company completes a major promotion with TVNZ to live stream Commonwealth Games coverage across oOh!’s interactive Excite panels located in 14 New Zealand shopping centres.
“With TVNZ holding broadcast rights, the network wanted to provide the most extensive live and free-to-air coverage of a major sporting event in New Zealand history,” says oOh! NZ GM Adam McGregor.
“Its partnership with oOh! to use its Excite panels to broadcast coverage in NZ shopping centres is part of that.”
“This has been an excellent use of oOh!’s Excite full motion and interactive digital network, and has allowed around one million Kiwis the chance to view the live stream.
“The team at oOh! worked closely with TVNZ to ensure a seamless live broadcast feed to 15 Excite panels. The clear benefit offered by Excite was the in-built ability to include sound in the broadcast.
“A clear benefit offered by Excite was the in-built ability to include sound in the broadcast.”
“Together we chose to make use of our audio capabilities to generate even more atmosphere and engagement for people in our high dwell-time shopping environments,” McGregor said.
TVNZ MD Jonathan Symons said: “Our ambition has been to deliver the most extensive live and free to air coverage of a major sporting event in New Zealand history. We are showcasing every medal moment.
Sebastian van Dyk, planner/buyer at media Agency Starcom said: “We are excited to bring TVNZ a media strategy that mirrors the way they distribute content. oOh!’s innovative technology has allowed us to add yet another touchpoint with the TVNZ viewer.”
The 14 shopping centres include: Sylvia Park, Botany Town Centre, Northwest, Centre Place, Glenfield, Johnsonville, Lynnmall, North City, Northlands, The Palms, Plaza Palmerston North, Queensgate, Te Awa and Westcity.
The campaign went live on Monday 2 April with a countdown to the Games, with live streaming commencing on Wednesday 4 April with the Opening Ceremony through to the Games’ end this weekend – on Sunday 15 April.
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