FCB, Saatchi, DDB, Colenso, Special star at Effie 2017

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New Zealand’s advertising and marketing industry professionals gathered at The Langham Auckland last night to recognise and celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

APN Outdoor calibrates sophisticated measurement tool

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APN Outdoor NZ has unveiled its audience measurement system known as Calibre, which it describes as “the most sophisticated audience measurement tool to hit the NZ market, redefining out-of-home measurement through a seamless user experience and interactive planning tool for advertisers and media agencies”.

Monday cancelled!

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Whatever you do on Monday – don’t go near the office! It’s Labour Day, an historic marker in New Zealand commemorating the struggle for an eight-hour working day.

Reaching the right reporters

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Four times each year, a questionnaire from Netmedia lands in the M+AD Inbox, seeking an update on our people, our addresses and workflow details. Two minutes later, we return the completed form to Netmedia, and a few minutes after that our contact details are available to the business world.