Tackling the dreaded Bounce Rate

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“Marketers dream of extensive above-the-line awareness campaigns – it’s what we are built to do,” says B2B marketing specialist Rebecca Caroe, introducing her upcoming website optimisation breakfast seminar in Ponsonby.

Adshel Day Buying hits the spot

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Following the introduction of Adshel Live Day Buying in December 2017 advertisers have quickly jumped on the opportunity with a significant number of existing and new advertisers utilising theproduct for their campaigns, says Adshel NZ head of marketing & partnerships Elaine Gibbons, in a release.