New Zealand’s advertising and marketing industry professionals gathered at The Langham Auckland last night to recognise and celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.
NZME has appointed Jono Coles as its new executive creative director leading the group creative team. Coles has 16 years’ agency experience and has worked at Young + Shand, 99, Ogilvy, Saatchi & Saatchi and most recently Badger, where he led teams on Vodafone and Fidelity Life. No stranger to radio, Coles began his career at RDU as a copywriter and DJ.
APN Outdoor NZ has unveiled its audience measurement system known as Calibre, which it describes as “the most sophisticated audience measurement tool to hit the NZ market, redefining out-of-home measurement through a seamless user experience and interactive planning tool for advertisers and media agencies”.
After nine years at the helm of Clemenger BBDO Sydney, Andy Pontin has decided to step down as ceo over the next six months. However, he will continue with the agency well into 2018 to ensure a seamless transition to his replacement.
Whatever you do on Monday – don’t go near the office! It’s Labour Day, an historic marker in New Zealand commemorating the struggle for an eight-hour working day.
Global engagement marketing software provider Marketo has unveiled a suite of new and enhanced solutions to allow NZ marketers to engage more effectively with their customers.
Reports that Dulux has appointed Assignment Group “to work on its creative account in the local market” should be taken with a grain of salt.
Simplot have teamed up with the BC&F Dentsu crew to put a fresh spin on their deliciously moreish, Birds Eye Golden Crunch chips.
Ogilvy Media NZ has expanded its contract with Countdown to include all media strategy and buying activity, making Ogilvy the supermarket chain’s sole media partner.
Auckland-based creative digital agency Little Giant Linked by Isobar has been awarded business from two of New Zealand’s most successful franchise operations – Green Acres and Hire-a-Hubby.
Four times each year, a questionnaire from Netmedia lands in the M+AD Inbox, seeking an update on our people, our addresses and workflow details. Two minutes later, we return the completed form to Netmedia, and a few minutes after that our contact details are available to the business world.
The 2017 Effie Awards and gala dinner, held by the Comms Council in association with TVNZ, are on tonight at The Langham.