APN Outdoor is today releasing a national package of eight large-format digital billboards, known as Elite Screens, available for daily or multi-day buys.
NZ GM Mike Watkins says this is the first time that APN Outdoor’s large-format digital billboards have been available for short-term sale, “providing a flexible buying option for an already flexible medium, as the proliferation of digital continues to drive growth in out-of-home large formats”.
“APN Outdoor’s thirst for innovation and its progressive nature are the driving forces behind wanting to create truly tailored promotions for their advertisers,” he says.
Flexible & agile
“It is important that we remain flexible, support the agility that digital brings and encourage new and effective ways advertisers can use the format. The immediacy and flexibility of large-format digital perfectly amplifies the opportunity for brands to promote date specific sales activity, seasonal messaging and events based communications through short term activity at scale – and with great impact.
“APN Outdoor offers national coverage, format consistency and timing flexibility to put brands in the right place, at the right time for optimal engagement with the right audience.
“APN Outdoor is committed to driving the Outdoor industry forward and is constantly investing in research, innovation and cutting-edge digital developments to produce improved results for its advertisers.”
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