Assignment has launched TVNZ’s Stop:Watch campaign for the network’s coverage of the 2018 Commonwealth Games. The TV component of the campaign was produced by TVNZ Blacksand.
At its centre are a series of action-packed TVCs and billboards featuring New Zealand athletes David Nyika, Holly Robinson, Misha Koudinov, Angela Petty and Bradlee Ashby.
“A massive collaborative effort has brought this campaign to life across multiple platforms and I’m thrilled with the work,” said TVNZ Blacksand ECD Jens Hertzum.
“I’m particularly excited by the prospect of our campaign leading to live viewings of the event across linear, digital and on mall screens across New Zealand, which is a fresh and unique approach to promoting and distributing our live sport content.”
“TVNZ will extend its coverage outdoors and into shopping malls, with digital screens showing live action in Christchurch, Wellington, Palmerston North, Hamilton and Auckland.”
TVNZ says it will be presenting the most extensive live and free-to-air coverage of a major sporting event in New Zealand history. All the action will be accessible via multiple channels and platforms.
Four channels will be dedicated to the Games with TVNZ 1, Duke, popup channel Games Extra and online channel Games Online all presenting events for the full 11 days duration of the Games.
TVNZ will extend its coverage outdoors and into shopping malls, with digital media screens showing live action in Christchurch, Wellington, Palmerston North, Hamilton and Auckland.
CREDITS
Creative Agency: Assignment
Executive Creative Director: Jens Hertzum
Production: TVNZ Blacksand
General Manager, Marketing Strategy: Helen Fitzsimons
Campaign Manager: Donna Lawrence
Director: Jens Hertzum
Stills Photographer: Ross Brown
Cinematography: David Garbetto
TV Producer: Lindsay Gough
Editor: Glenn Urquhart
Blacksand Colourist/Mastering: Guy Brandon
Head of Design: Jacob Slack
Graphic Design/Motion Graphics: Leon Senf
Graphic Design: Kim Thomas
Music and Sound Design: Liquid Studios
Media Agency: Starcom
Media Planner: Nicole Smith
Digital Planner: Emma Van Beurden
Featured Athletes: David Nyika – Boxing, Holly Robinson – Para Javelin, Misha Koudinov – Gymnast, Angela Petty – Runner, Bradlee Ashby – Swimmer
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