Clemenger Group New Zealand has announced it’s made a majority investment in market-leading research/customer intelligence company Perceptive Group Auckland.
The acquisition of Perceptive Group was a critical strategic priority for Clemenger as Perceptive provides a significant capability in data-driven marketing, said Clemenger Group NZ ceo Jim Moser.
Perceptive was founded in 2005 as a full-service market research company. Over the past 12 years, Perceptive has evolved into a customer-intelligence agency with a hybrid mix of talent and technology.
Perceptive drives client profitability through customer experience, insight led strategy, and data-driven decision making.
As one of New Zealand’s fastest growing agencies, Perceptive was recognised with two Deloitte Fast 50 awards, two Deloitte Asia Pacific Fast 500 awards, Westpac Business Excellence Awards, AUT Business Excellence Awards, and Research Industry Effectiveness Awards. Chris Pescott, the agency’s founder and ceo, was recognised as a finalist in the Ernst & Young Entrepreneur of the Year awards – not once, but twice.
“We first came across Perceptive more than five years ago,” Moser says. “At the time, we were incredibly impressed with their business, especially their capability in technology and their expanding business in measuring customer engagement and NPS.
“We want to be the most loved marketing services company in New Zealand, and we feel we’re well on track to achieving this.”
Perceptive’s Chris Pescott said: “Our values are aligned, our cultures are aligned, our business aspirations are aligned, and together, we can now provide our clients with unmatched capability across the marketing services spectrum.
“We are extremely proud to be joining the Clemenger Group, and very much looking forward to working more closely with our sister companies to develop even more profitable outcomes for clients.
“I’ve had a close relationship with the Clemenger Group executive team for many years now, and this was the logical next step for our relationship. I believe the complementary nature of Perceptive, and the rest of the Clemenger Group agencies, will offer clients a unique and harmonious blend of insight and creative, which has never truly existed in the New Zealand market.”
Pescott said Perceptive’s technology platforms and software development pedigree give them a unique advantage, helping clients build strategy and make this strategy a part of their everyday lives by keeping the customer at the centre of their business – all in real time.
“We want to be the most loved marketing services company in New Zealand, and with our own Net Promoter Score of +72, we feel we’re well on track to achieving this,” Pescott said. “Given we work with hundreds of businesses to provide them with their own Net Promoter Score, we understand the importance of performing well on this metric.”
About The Clemenger Group NZ
The group is comprised of a dozen leading marketing services firms including Colenso BBDO, 99, Clemenger BBDO/Touchcast, Raydar, BrandWorld, justONE, Porter Novelli, Creative Activation, and media networks OMD, PHD, and Dynamo.
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