Samsung and marketing partners Leo Burnett and Turner Duckworth have begun rolling out a global integrated brand and product campaign following the recent unveiling of the Samsung Galaxy S8 in New York. In New Zealand, Starcom is handling media strategy & buying and will begin the rollout next week.
Starcom will, apparently, run all four Samsung TVCs. Ostrich starts next week, Breaking Out will play on Friday 5 May when the S8 is officially launched in NZ, and New Normal will run in June/July.
Leo Burnett and Starcom are also rolling out a series of digital, social and out-of-home activations, called Whale and Astronaut.
“Great brands have a purpose and a point of view about life. Samsung stops at nothing to create impossible technologies so that people can do impossible things,” said Mark Tutssel, global chief creative officer of Leo Burnett Worldwide.
M+AD’s report earlier today indicated that Samsung’s NZ agency Colenso BBDO would be handling the NZ end of the campaign, but the agency has pointed out that the S8 creative is 100% out of Leo Burnett, and asked M+AD to remove the Colenso credits from our story.
See the other three TVCs below.
See the activations below.
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