On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”
Vodafone Piggy Sue is back to the top of our May chart – just one year since she first made No 1. Next up this month is Novas Great Value Energy. “This is funny and people can relate to the chaos and ordeal the salesman is going through,” says our Top 10 compiler, Colmar Brunton’s Katrin Schulze.