On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”
Vodafone Piggy Sue is back to the top of our May chart – just one year since she first made No 1. Next up this month is Novas Great Value Energy. “This is funny and people can relate to the chaos and ordeal the salesman is going through,” says our Top 10 compiler, Colmar Brunton’s Katrin Schulze.
Clemenger and Curious have produced three of NZ’s favourite ads this month – unprecedented in the three years of the Top 10. All three were for the NZ Transport Agency, according to the monthly survey that Colmar Brunton produces for M+AD readers.
This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”