DDB has shot a new Lotto tvc – the third instalment in its Imagine series which began with 2015’s hugely successful Pops’Gift, followed by the equally poignant Mum’s Wish in 2016.
This latest instalment, Armoured Truck, is inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate.
DDB chief creative officer Damon Stapleton says the new film is his favourite so far and he’s excited to see how Kiwis react to it.
“The reason the Imagine series has resonated so strongly with Kiwis over the years is because while it presents these fantastical, larger-than-life stories, there’s always a kernel of truth at the heart of it,” he said.
“In this case, that truth is you want to believe that if you win, you’d be the kind of person who would keep the promise you made. Who would be loyal to your mate and share your good fortune. And I think Kiwis truly are like that.”
“This groundbreaking ad ventures into new social territory, starring two close Kiwi mates from different racial backgrounds – two that rarely are portrayed as mates.”
The latest is a groundbreaker that ventures into new social territory, starring two close Kiwi mates from different racial backgrounds – two that rarely (if ever) are portrayed as mates in the same production.
It’s a delicate subject, but DDB and Scoundrel handle it with aplomb.
Lotto corporate comms GM Emilia Mazur said: “As with the previous Imagine instalments, we wanted to produce a film that inspires Kiwis to dream and I think we’ve achieved that.
“Even though the setting for this film is smaller – it’s two mates in a small truck – the story feels bigger than that. It really draws you in and takes you along for the ride.”
Armoured Truck will roll out with 120”, 90”, 60” and 30” version (the 120” will also be used online and in cinema)
CREDITS
Client: Lotto
Chief Marketing Officer: Guy Cousins
Head of Marketing Communications: Keri Merrilees
Senior Marketing Communications Manager: Jonathan Lewis
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Brett Colliver
Creative Director: Mike Felix
Lead Business Partner: Kate Lines
Business Director: Lucy Paykel
Business Manager: Jemma Western
Chief Strategy Officer: Rupert Price
Executive Producer: Judy Thompson
Senior TV Producer: Rosie Grayson
Production Company: Scoundrel
Executive Producer: Adrian Shapiro
Producer: Alice Grant
Director: Tim Bullock
DOP: John Toon
Post Production Company: Blockhead
Editor: Adam Wills
Composer: Cam Ballantyne
Sound Mix: Shane Taipari
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