TBWA Group and its PR Group’s Eleven PR has been appointed as the agency in New Zealand for global Italian brand DeLonghi.
DeLonghi is a leading home appliance brand renowned for its Italian heritage and quality products. TBWA will create local assets (localised video content using TBWA NZ’s new production arm Bolt) and Eleven PR will manage all PR requirements.
Based on campaign requirements, some assets will be coming from Australia. Mediacom will book all paid NZ media.
“One of the reasons we are partnering with Eleven PR is the agency can provide much more than just PR services.”
DeLonghi marketing manager Davina Gray-Ebbett said, “One of the reasons we are partnering with Eleven PR is the agency can provide much more than just PR services. We regard them as an integrated business partner and the wider TBWA Group team has expertise across all marcomms disciplines including retail, digital, consumer promotions and experiential.
“This puts them in a strong position to deliver the business solutions we need in 2018.”
Eleven PR MD Angelina Farry said, “DeLonghi is in a unique position, they have a strong legacy of quality products and a unique Italian heritage and when it comes to coffee, Italians definitely know what they are talking about.
“For DeLonghi, the benefit of Eleven PR being part of TBWA Group is we can offer the right solve for each business challenge.”
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