Reports that Dulux has appointed Assignment Group “to work on its creative account in the local market” should be taken with a grain of salt.
The news item, published in local site Stop Press yesterday, gave the clear impression that Assignment had won the business outright.
“This is not true,” agency chief Philip Andrew told M+AD this morning. “Dulux has a multi-agency policy for its advertising on both sides of the Tasman.
“What is true, is that Assignment Group is handling a local project for Dulux.”
More on that later.
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