TVNZ’s Content Solutions and Blacksand teams led Mercury’s Shortland Street campaign development, in collaboration with producers South Pacific Pictures, and Mercury’s marketing team and their agency FCB Media. Satellite managed the national roadshow and Staples executde its innovative virtual reality concept.
Their work culminated last week when the 25th birthday feature-length ep drew a bumper audience of 630,000.
As part of the birthday celebrations this month, broadcast partner Mercury teamed up with TVNZ to offer fans an opportunity to take a starring role in a virtual reality roadshow.
More than 10,000 people took part., and over 1400 fans walked away with a Mercury prize.
“There’s a lot of love that goes into making Shortland Street and it’s wonderful to see it returned by our viewers,” said TVN content director Jeff Latch.
Shortland Street is the number one drama series on New Zealand television and the number one show OnDemand, where it tops a million streams a month.
“We love celebrating wonderful moments, and the 25th anniversary of one of New Zealand’s most-loved icons gave us the perfect opportunity to be both part of something great,” said Mercury’s Julia Jack.
Share this Post
