Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign out of Europe. Playing himself, in the hotly anticipated 10th episode of the advertising saga, is Jack Black, bringing a new twist to the latest instalment.
“New Zealanders have really warmed to our George Clooney ‘What Else?’ campaigns since we launched here in 2011, enjoying the sense of fun and intrigue they bring to the brand,” says Nespresso NZ manager Guillaume Chesneau. “We think they’re going to love what Jack Black adds.”
The new campaign, which was shot over four days at Lake Como in Italy, debuts online today at www.nespresso.com/whatelse.
The PR says: “The ad playfully explores the concept of ‘What Else?’, provoking viewers to consider the unparalleled unique qualities that Nespresso offers to make every coffee moment incomparable. ‘What Else?’ encapsulates all of the elements that combine to create the ultimate coffee experience – everything from the unique approach to sustainable coffee, the unparalleled coffee quality through to the unsurpassed deep coffee expertise, stylish boutiques, innovative services and much more.
“On the terrace of a stunning Italian villa on Lake Como in Italy, George Clooney is pouring himself a cup of silky smooth Nespresso coffee. Just as the coffee is ready, a hand appears and takes the cup. It is none other than Jack Black who saunters over to an attractive female and promptly attempts to win her affections by trying to use George’s infamous ‘What Else?’ phrase.
“Oblivious, Jack gets the phrase wrong and George steps in to educate him. Later, Jack experiences a moment of epiphany, as he starts to understand the incomparable difference that Nespresso offers, as the meaning of ‘What Else?’ dawns on him.”
Nespresso chief customer officer Alfonso Gonzalez said: “We are delighted that Jack Black is featuring in our 10th communication campaign, which focuses on his discovery of the ‘Nespresso difference’, with the guidance of the ever smooth and elegant Clooney. Together Jack and George are a dynamic duo, adding even more fun and humour to this year’s campaign which we think will appeal to Club Members and coffee lovers alike.
“There are many things we do at Nespresso to create the ultimate coffee experience, and this year we wanted to prompt people to think about what makes Nespresso different and unique to them, which is perfectly summarised in ‘What Else’.”
The phrase ‘What Else’ featured in the first ever George Clooney commercial in 2006. Many Hollywood heavyweights have joined George Clooney over the years to continue the saga including John Malkovich, Matt Damon and most recently, Jean Dujardin.
George Clooney commented on set: “What can I say about Jack, it was a tall order but he did quite the job – after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”
Jack Black said: “Well a lot of legends have sipped on this coffee … so it was clearly time for me to step up and give the infamous ‘What Else’ line a go. As George said, it was a story of me learning from the master!”
As part of this year’s campaign, Nespresso is inviting fans to share their #WhatElse moments via www.Nespresso.com or Nespresso’s social channels to be in with a chance to be featured on the microsite.
The full reveal will initially launch exclusively in the digital advertising campaign that launches todayl and then it will air on TV from Sunday 29 November. It will be the fifth Nespresso ‘What Else?’ campaign to have hit our screens.
EPIPHANY CREDITS
Production: Moonwalk Films Paris
Director: Grant Heslov
Global advertising agency: IPG McCann
Campaign strategy: Alfonso Gonzalez, Chief Customer Officer, Nestlé Nespresso S.A.
Main actors: George Clooney, Jack Black
Supporting actresses: Nicole Whelan, Kristin Gebert
Co-stars featured in campaigns to date
This is the 10th Nespresso commercial to feature George Clooney. During this time the saga has featured a number of co-stars, these have included:
Jack Black (2015)
Jean Dujardin (2014)
Matt Damon (2013)
John Malkovich (2009 & 2010)
Commercials
2006 – The Boutique
2007 – George Who?
2008 – The last capsule
2009 – The Piano w/ John Malkovich
2010 – Taxi w/ John Malkovich
2011 – The swap
2012 – Like a star
2013 – In the name of pleasure w/ Matt Damon
2014 – How Far? w/ Jean Dujardin
2015 – Epiphany w/ Jack Black
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