M Theory’s recently launched AR app, Ngāti Whātua Ōrākei Auckland Virtual Tours, won an FWA of the Day on Friday 9 March, showcasing the Auckland-based studio’s work in front of an international audience.
M Theory is the specialist AR/VR arm of digital creative innovation agency Method. FWA is the London-based Favourite Website Awards (scroll down for the link).
Designed to connect locals and international visitors alike with the history of Takaparawhau Bastion Point, the AR app creates a self-guided walking tour designed to educate visitors about Ngāti Whātua Ōrākei’s connection to Auckland, the treasures of the natural environment, and the cultural and historical significance of the site.
“Every day there are new entries so we’re up against a huge bunch of creative tech companies. We’re pretty stoked!”
The immersive AR experience combines 360º video, audio narratives and augmented reality overlays to bring the iwi’s culture, local stories and legends to life.
M Theory & Method managing director Sam Ramlu says the competition for the award is fierce: “Projects are submitted from all over the world and FWA covers everything digital/innovation – from websites to apps, AR and VR.
“Our last FWA was for our Born Fighters campaign. Every day there are new entries so we’re up against a huge bunch of creative tech companies. We’re pretty stoked!”
Ramlu has been invited to join the FWA judging panel, an international team of over 200 judges who vote daily on submitted projects. FWA recognises cutting-edge innovation in digital design and development, encouraging the digital industry to push the boundaries of technology and show what is possible.
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