Mike O’s nail gun brings down new Frucor spot

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Frucor has launched the first campaign from its newly appointed Auckland agency, Mike O’Sullivan’s Many Minds – but things got off to a rocky start when Frucor immediately pulled one of the two TVCs that are heading the campaign.

The two spots – irritatingly hyperactive ones, it must be said – star comedians Cole Jenkins & Ashton Brown playing mischievous characters After and Noon, who react with people around them to ‘outsmart the afternoon’.

Only one of the spots, Office, featuring office workers, is on air, while the other located on a construction site, called Concrete, can be viewed only on Youtube (scroll down). This was taken off air, probably because it contains a scene where workers play fast and loose with a nail-gun.

Stoppress reports that ASA ceo Hilary Souter has confirmed complaints had been received about the ad and that these had sufficient cause to be referred to the board. She says a decision on the matter will be made in the coming weeks.

Frucor and Many Minds have not returned calls for comment.


Agency: Many Minds
Founder/ECD: Mike O’Sullivan
Film Company: Curious
Director: Oliver Green
Producer: Stu Giles
Executive Producer: Matt Noonan
Cinematographer: John Toon
Production Designer: Neville Stevenson
Costume Stylist: Emma Skudder
Editor: Alex O’Shaughnessy
Colourist: Pete Ritchie
VFX: Barnaby Bretton @ Mesh FX
End Frame Graphic Design & Animation: Glen Atkins @ The Rig
Sound Engineer: Glen Cleaver
Music sting composers: Chris van de Geer & Joost Langeveld
Client: Frucor
Senior Brand Manager: John Alexander

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