Sydney-based social media platform Gather Online grew its user base faster than Snapchat and has now reached 96% of its equity crowd funding campaign via Seedrs and NZ based Equitise, said marketing director Danielle Olivier during a visit to Gather’s Auckland office.
The site acquired 30,000 verified users within six months of its launch. “Subsequently, the introduction of an app saw user growth accelerate exponentially with the app gaining over 12,000 new users within less than a month,” Olivier said.
“The capital raised through this equity crowd-funding campaign will see the company implement a unique artificial intelligence algorithm to create an intuitive ‘eco system’ that brings people together based on their passions and experiences.
“Most current social media platforms create a passive audience in which users don’t engage with 89% of their online connections.
“Gather combines the ephemeral and time-sensitive content which made Snapchat popular, with the personalised, focussed and meaningful interactions missing from the likes of Facebook and Instagram”
“Gather is unique in that it’s optimised to work as a social discovery platform, allowing users to interact with people outside of their existing networks in time-limited ‘Gathers’ based on shared activities or conversation topics.
“A time-limited Gathering simulates real life encounters by encouraging timely and immediate interaction to keep the conversations fresh.”
Olivier says Gather combines the ephemeral and time-sensitive content which made Snapchat popular, with the personalised, focussed and meaningful interactions missing from the likes of Facebook and Instagram.
“Unlike other social networking sites, Gather brings together people with common interests and since there is high velocity and active interaction amongst like-minded people, true relationships and friendships can develop.”
Gatherings can be public or private and host permission can be required to join some groups.
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