AUCKLAND, Thursday: The Make-A-Wish Foundation has formalised its appointment of Mindshare NZ as its agency partner. The foundation is a charity with a mission to create life-changing wishes for children with critical illnesses. The identity of any incumbents was not known at press time.
oOh! & Stoneleigh bring mini greenhouse to the streets of Wellington
WELLINGTON, Wednesday: oOh!media has produced its first ever special build for an alcohol brand (Stoneleigh). This time, in a fully enclosed lightbox, it poses as a mini greenhouse in Oriental Parade, Wellington.
GSL Promotus signs Eastwood & Frecklington
WELLINGTON, Today: Wellington indie agency GSL Promotus has welcomed Matt Eastwood as creative director and Cam Frecklington as copywriter.
Leunig still in hot water
SYDNEY, Today: Aussie cartoonist Michael Leunig – a fast-draw legend on both sides of the Tasman – is still in hot water globally, after The Melbourne Age announced it would no longer publish his weekly cartoons.
Wave gives BerryCo the royal treatment
MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.
Honour your whakapapa by loving your breasts
AUCKLAND, Wednesday: For this year’s Breast Cancer Awareness Month, Breast Cancer Foundation NZ – with a little help from their friends at Colenso BBDO – has partnered with Māori youth poets Ngā Hinepūkōrero to share a message of body positivity.
Indie alert
AUCKLAND, Wednesday: “Dear Ed,” writes Alert Reader of Pt Chev, “Just a point of note – MBM is now owned by Publicis, so I just wonder about your ‘indie’ tag for them?
Thrive PR launches SailGP in NZ
AUCKLAND, Wednesday: Thrive PR + Communications has won a client in global sailing league SailGP, managing the NZ PR remit, debuting the NZ SailGP team and generating local awareness. Thrive was appointed in a competitive pitch – there was no NZ incumbent.
Digital director joins MBM
AUCKLAND, Tuesday: Indie media agency MBM has appointed Denise Tan as digital director, working collaboratively with client service director Will Tran.
Health insurance brand gets Special transformation
AUCKLAND, Today: Health insurer Partners Life has teamed up with Special Group Auckland to celebrate one decade of business with its first brand relaunch. The transformation represents the next chapter of the Partners Life story, in-line with its vision to disrupt the insurance sector, ensuring Kiwis get the most out of their life and health insurance.