Wishmakers

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AUCKLAND, Thursday: The Make-A-Wish Foundation has formalised its appointment of Mindshare NZ as its agency partner. The foundation is a charity with a mission to create life-changing wishes for children with critical illnesses. The identity of any incumbents was not known at press time.

Leunig still in hot water

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SYDNEY, Today: Aussie cartoonist Michael Leunig – a fast-draw legend on both sides of the Tasman – is still in hot water globally, after The Melbourne Age announced it would no longer publish his weekly cartoons.

Wave gives BerryCo the royal treatment

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MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.

Indie alert

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AUCKLAND, Wednesday: “Dear Ed,” writes Alert Reader of Pt Chev, “Just a point of note – MBM is now owned by Publicis, so I just wonder about your ‘indie’ tag for them?

Thrive PR launches SailGP in NZ

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AUCKLAND, Wednesday: Thrive PR + Communications has won a client in global sailing league SailGP, managing the NZ PR remit, debuting the NZ SailGP team and generating local awareness. Thrive was appointed in a competitive pitch – there was no NZ incumbent.

Health insurance brand gets Special transformation

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AUCKLAND, Today: Health insurer Partners Life has teamed up with Special Group Auckland to celebrate one decade of business with its first brand relaunch. The transformation represents the next chapter of the Partners Life story, in-line with its vision to disrupt the insurance sector, ensuring Kiwis get the most out of their life and health insurance.