Campaign Asia-Pacific has issued its entry call for its 25th Agency of the Year Awards – an event which features a dedicated NZ/Australia division (along with China, Japan & Korea, Southeast Asia, South Asia divisions).
Auckland, today: PHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and Spark PR & Activate.
M+AD’s been burning the midnight oil on the Ad Stars website –locating all 53 separate NZ pieces of work from 90 entrants in the 2018 shortlist. The winners will be announced in South Korea next month.
To continue to thrive in 2018 New Zealand advertisers and marketers need to heavily invest in training, not only for their staff, but clients as well – particularly around programmatic.
The Comms Council has issued an Inclusiveness & Diversity Policy for use in member agencies, in response to last year’s survey that confirmed a need for greater diversity in the industry, and that there is a clear gap when it comes to formal policies and programmes within agencies.
MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well ahead of global glamour shops the New York School of Visual Arts and the Miami AdSchool.
The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month.
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can help people get on top of their money,” says TBWA ECD Christy Peacock.
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years.
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved – well, maybe not always.
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give customers a taste of the future.
Wellington indie creative agency Doublefish, with film company Teacup, has framed a far-reaching campaign for Women’s Refuge – one the agency purposefully designed to be used for years to come.