Samsung and marketing partners Leo Burnett and Turner Duckworth have begun rolling out a global integrated brand and product campaign following the recent unveiling of the Samsung Galaxy S8 in New York. In New Zealand, Starcom is handling media strategy & buying and will begin the rollout next week.
The advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at levels unseen in the history of the medium, according to OMANZ general manager Derek Lindsay.
After three years establishing Special Group in Australia, founding creative partners Matty Burton & Dave Bowman are set to take a role at Google, leading the Google Zoo operation throughout the Asia Pacific region, according to a report in Campaign Brief Australia.
An email tipoff led M+AD down the garden path in yesterday’s coverage of PHD’s acquisition of Spark’s $40 million advertising business.
The Tauranga arm of King St Advertising has been appointed as the full-service marketing & advertising agency for premium house building company Landmark Homes.
The Hong Kong-based Asia PR Awards has appointed Kelly Bennett (founder/MD of Auckland indie PR shop One Plus One) and Neil Green (Wellington-based ceo of SenateSHJ Australia & NZ) as judges, weighing work across a full range of disciplines, from throughout the APAC region.
Colenso BBDO has eight entries through to the shortlist stage of the Spikes Asia Tangrams Effectiveness Awards (previously branded as the Asia Pacific Marketing Effectiveness & Strategy Awards).
Station of the Year finalists The Edge, ZM and The Rock will battle it out in June for the supreme title at the New Zealand Radio Awards.
NZME’s business networking event series, PwC Herald Talks, is moving into its third year and expanding. Following its success in Auckland, select PwC Herald Talks will also be held in Wellington and Christchurch, allowing anyone looking for professional development, networking opportunities or inspiration to hear a diverse range of thought leading speakers.
Fabled Wellington recording & post studio Marmalade Audio has gone into liquidation, owing just $183,000. Director Sarah Taylor, who now lives in Australia, says Marmalade closed its doors last year, unable to pay the debts after the loss of key clients, including Clemenger BBDO which built its own in-house studio.
Ad-sector specialists Mango, Shine and Spark PR & Activate are among the finalists in the 43rd PR Awards just announced by PRINZ. This year, a record number of 29 finalists are through from a record number of 98 entries.
As part of its 2017 digitally focussed marketing strategy, New Zealand power company Meridian, with the help of Barnes Catmur & Friends Dentsu, has released a series of 15-second online films and audio ads encouraging people to switch to Meridan so they can spend less money on power and more on the things they enjoy.