Giving away free samples is a tried and tested way of promoting product. If you do it well, you can create a quite a stir on the street. Beverage company Charlie’s discovered this a few years ago, and has now taken the idea to the next level, with Phantom Billstickers.
Today, Triumph Lingerie officially launched their new global campaign #TogetherWeTriumph in New Zealand, which celebrates women coming together in empowerment. Spearheading the campaign is a tvc out of international integrated communications agency VCCP London.
Clemenger BBDO Wellington CD Emily Beautrais, who judged the latest round of Australia’s Bestadsontv, clearly gets a lot of inspiration from ads made offshore.
TBWA\Auckland today announced its appointment as strategic brand partner for industry-leading travel technology business Serko, to launch the new Zeno product globally.
Springload and Touchtech, two of Wellington’s more innovative and customer-focussed digital agencies, have merged. The merger is a game-changer for the industry and a big win for innovative New Zealand-owned companies, says Springload founder/ceo Bron Thomson.
In a move that is intended to reflect both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala and Silvia Kusic.
International short film, music-clip & tvc director Luke Shanahan has added Auckland’s Thick as Thieves to its roster for New Zealand representation.
Volkswagen has begun a global agency overhaul because it seeks “greater brand consistency”, and has “too many” agencies, says Berlin-based chief marketing officer Jochen Sengpiehl.
The Marketing Association, with Tangible’s NZ Marketing magazine, has today issued the entry call for the 2018 TVNZ-NZ Marketing Awards. Now in their 27th year, this year’s theme recognises that while everybody has the same tools available, it’s the thinking, planning and execution that separate the good from the great.
Auckland – April 17, 2018: Getty Images and Array Alliance, a creative collective founded by US-based African-American director Ava DuVernay to amplify the work of women and people-of-colour filmmakers, today announced the launch of the first Getty Array Grant, open to both filmmakers and photographers from around the world who are using their art forms to create diverse and inclusive visual stories.
Bravo New Zealand is supercharging its digital publishing business and offering bespoke packages to advertisers including integrated partnerships, branded content and native editorial.
New Zealand agencies have scored just three finalist spots at the 2018 New York Festivals – all are already global prize-winners, and all are out of NZ’s two BBDO shops.