AUCKLAND, Today: Public Trust is set to return to television screens for the first time in three years with an integrated marketing campaign from Special Group asking New Zealanders to think about the legacies they’re building.
Goats turn 10 and a bit
AUCKLAND, Today: Karangahape Road turned orange last Thursday night as local independent ad and design agency The Goat Farm celebrated its tenth-and-a-bit birthday.
Advertising is dead. Long live advertising
AUCKLAND, Monday: “As Apple cracks down on ad trackers and subscription models take hold, all signs point to the decline of online advertising,” writes former MediaWorks head of news Hal Crawford in indie current affairs news site Spinoff.
Chef’s hot chips ire launched ad-warrior career
AUCKLAND, Today: Colenso BBDO MD Angela Watson was a waitress before her stellar ad career began – with a feisty introduction to Saatchi & Saatchi/Lewis Rd Creamery legend Peter Cullinane.
TBWA\NZ’s Eleven PR grows with 2 new hires
AUCKLAND, Today: Recent account wins and growing client demand across both TBWA\NZ and Eleven PR have led to expansion, with two new hires.
Havas rebrand for Southern Cross
AUCKLAND, Today: Havas NZ has delivered a new creative campaign for Southern Cross Healthcare, launching its rebrand from Southern Cross Hospitals.
Career advice to the mediocre – get a job. Any job.
AUCKLAND, Sunday: Eminent adman, writer and Truth & Soul podcaster Paul Catmur continued his pro-mediocrity crusade in the Herald on Sunday business section yesterday.
MediaWorks installs Jeff McDowall
AUCKLAND, Monday: MediaWorks has today announced the appointment of Jeff McDowall to the newly created role of chief operating officer, responsible for outdoor operations, finance, property, and procurement & strategy function.
Kathmandu NZ taps Special AU for brand relaunch
SYDNEY, Thursday: NZ outdoor lifestyle brand Kathmandu has called on Special Group Australia to create its new brand positioning, which aims to build on the company’s heritage of improving people’s lives by “getting more people out there in nature”.
