New Captain

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AUCKLAND, Today: Flight Centre NZ has turned to the Aussies to add the finishing touches to its latest marketing makeover “just in time for the first green-zone flights from Australia to New Zealand”. 

Hot off the press

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AUCKLAND, Today: dentsu NZ has helped Pizza Hut to launch a distinctive new brand platform, after winning the creative business in a successful pitch. The incumbents were Stanley St (brand) and 99 (retail).

Women’s Work

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AUCKLAND, Today: NZ women photographers collective Women’s Work, with Saatchi & Saatchi, has produced a campaign that challenges ad-agency creative departments.

Easy As

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AUCKLAND, Today: Mitre 10 PR manager Lisa Wilson (a former freelance comms consultant) writes: “We’ve just launched the Mitre 10 Weekend Makeover series.

US behind global NZ honey ads

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CHICAGO, Today: US agency VSA Partners* is launching a new integrated global campaign for Mānuka Health New Zealand. The campaign aims to raise the awareness for the many natural benefits of Manuka Health’s “rare Mānuka honey line”.

Rising to the challenge

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MELBOURNE, Monday: A weird interpretive bubble-dance greeted Kiwis arriving in Victoria at the opening of the Transtasman bubble, setting off a spark of scorn – even from the Aussies. This may be worth a look (a very quick look).

Universal Language

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AUCKLAND, Today: Universal TV – a channel dedicated to crime & drama procedurals – will launch in NZ in 10 days (on Friday 30th) on Sky with a slate of crime & drama procedurals from the Universal TV catalogue.