Taste test

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CHRISTCHURCH, Monday: Canterbury sales & marketing executive Clare Steel writes: “Whilst Mike Gray’s personal account of the February earthquake was compelling and relatable, I thought your decision to send what is essentially a commercial eDM pretty much to the minute of the 10th anniversary of the earthquake was in extremely poor taste.

Close call

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Stanley Street head of media Andrew Reinholds (at the time of the 2011 Christchurch earthquake, he was managing partner at OMD) was figuratively right there – on the phone to Mike Gray – at the precise moment the big one struck …

Body Language

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AUCKLAND, Today: F@ck Facebook! Should Australia just go it alone? B&T’s newsletter seems to capture the Australian mood quite nicely (except for the timid @ in Fuck).

Plane Sailing

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AUCKLAND, Today: Stuff has advised that its creative advertising competition, The Paper Planes, is returning this year. It launches next Monday 1 March.

Come Monday

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AUCKLAND, Today: It’s been a brutally quiet news week as the ad/comms/media sectors readjust to a new working year – reflected in lower ad (and editorial) content in TV & print. The Covid restrictions didn’t help, either.

Write Hook

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NEW YORK, Thursday: One of the key creatives behind Colenso BBDO’s globetrotting DB Export They’re Drinking It For You campaign has been selected to represent New Zealand on the online grand jury for the New York Festivals Advertising Awards 2021.