Airline launches charity campaign

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Emirates NZ, with assistance from Auckland-based Professional Public Relations, has teamed up with three New Zealand not-for-profit organisations in a three-week digital activation campaign based on a virtual Transtasman race.

Kiwi shoots Oz underwear ad

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The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne to create a new 60sec TVC for Australian underwear & clothing retailer Bonds.

Chips off the old block

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Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.