Apollo lands at new-look Auckland Airport

Editor News Leave a Comment

APN Outdoor is set to launch New Zealand’s largest high-resolution digital billboard at Auckland Airport. The new screen is part of a wider digital development plan from APN Outdoor, which will see a big overhaul to Auckland Airport’s current advertising inventory.

Outdoor up 8%

Editor News Leave a Comment

The Outdoor Media Association of New Zealand says the growth of member revenue continues to climb, with the total for Q3 2014 reaching $19,041,928 (up 21% on Q3 2013).

TAPS top-up

Editor News Leave a Comment

The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.

TV viewers pay attention to ads

Editor News Leave a Comment

TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary of the survey was published by London-based global ad-news site Warc.