Art school dropout gets stuff done

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Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good on his Linkedin profile, but is really just a fancy way of saying he gets stuff done.

Q+A: Marketing the Santa Parade

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The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.

PHD Spotlight on AI

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In town this week as a guest of PHD to update clients on trends affecting the future of marketing and media – including pre-emptive marketing – was Professor Karen Nelson-Field, an expert on artificial intelligence, and ceo of Media Intelligence Co Adelaide. She provided sharp, straightforward answers to three M+AD questions … 

Menulog coy on NZ marketing plans

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NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely coy about the details in a brief email exchange with M+AD.