Wellington/global digital agency Resn partnered with Droga5 New York to create the digital components of the multi-platform campaign Did You Mean MailChimp? which claimed a Cyber Lions Grand Prix at the festival.
“We were blown away by the win,” Resn Global ceo Rik Campbell. “At Cannes, your work goes up against the best in the world. To win anything at the Lions is huge, but to take out one of the top awards was beyond what we could have hoped for.”
The winning campaign, for the email marketing service MailChimp, consisted of nine digital experiences, from interactive music videos to whale synthesisers. With names like NailChamp, WhaleSynth, and VeilHymn, each of the nine experiences was based on a twist of MailChimp’s name.
“The campaign was daring, experimental and, like every collaboration we’ve ever done with Droga5, very special. We were very fortunate to have a client in MailChimp that wasn’t afraid to push the boundaries,” Campbell said.
Campbell says Resn are no strangers to the Cannes Lions. “The agency created or contributed to projects that collectively won 26 Lions, including a major role in the creation of Y&R New Zealand’s McWhopper campaign, one of the big winners from last year’s festival.
“We’ve been told there’s a lot of Lions fans in New Zealand at the moment. We really didn’t think this win would affect tourism, but we’re pleased to help any way we can.”
Resn Wellington, of course, works with agencies all over the world – but it is the head office for two fully owned branches in Shanghai and Amsterdam.
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