Indie Auckland creative agency Run has won the Friendship House business in a pitch against three other – unnamed – agencies.
For 41 years, the Friendship House charity has been working to keep women and children safe in South Auckland, offering a range of community services and programmes. Over 500,000 people come through their doors each year, making it one of the largest providers of its kind in New Zealand.
“Friendship House is doing such amazing work in the community but very few people know what the organisation does,” said Run director Laura Cibilich.
“We’re hoping to change all that.”
“Run recently completed a large project for the UN Food & Agriculture Organisation.”
Friendship House ceo Neil Denney said: “the combination of Run’s creative ideas and strategy, along with their friendly, down-to-earth approach really resonated with us.
“The aim of acquiring an agency to promote us, was to help make a difference in the community and to widen the scope for more potential funding opportunities.”
Run CD Raymond McKay said: “Initially, we were brought on to work on brand strategy, and the long-term plan is for Run to work on a new visual identity, collateral and creative campaigns.
“We’re excited to be working with Friendship House to help them carry out the important job of helping families in New Zealand”.
Run recently completed a large project for the United Nations Food & Agriculture Organisation, of and are currently working on a campaign for the 2degrees employment brand.
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