Auckland-based The PR Shop has helped create a campaign to sell limited-edition SodaStream bottles featuring hats worn by female royals, in celebration of the upcoming wedding of Prince Harry and Meghan Markle.
The Royal Edition bottles are to be auctioned tonight, with all proceeds donated to Surfers Against Sewage – an officially chosen charity of the royal wedding, which is fighting against plastic pollution.
The set of miniature hats has been created using state-of-the-art 3D printing and is 100% recyclable. Each of the five exclusive hat designs is inspired by an iconic look previously worn by members of the royal family.
The concept was imagined by the Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s global marketing team.
“I applaud them for choosing Surfers Against Sewage as one of their official charities.”
“Tackling ocean plastic pollution should be a top priority for governments, brands and people,” said Surfers Against Sewage’s UK-based ceo Hugo Tagholm.
“SodaStream’s commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines, and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic”.
SodaStream’s Israel-based ceo Daniel Birnbaum said: “I take my hat off to the royal couple and wish them all the best in their marriage.
“I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”
- The limited royal edition bottles will be auctioned on www.royalsodastream.com and bids will be open tonight to royal fans worldwide.
- www.sas.org.uk
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