Spark has unveiled its Little can be Huge brand platform, via Colenso BBDO, which aims to celebrate the little victories in life that can add up to huge wins.
“Little can be Huge is an idea that we kicked off first with our people through an internal brand platform called Little Victories, that encouraged our people to celebrate the little victories that they and our technology creates that can be huge wins for Kiwis,” says Spark head of brand, communications & experience Sarah Williams.
“Little can be Huge lands this week via a 60-second manifesto film, OOH, press, and social.”
“We’re now extending that idea in our new brand work. Little can be Huge is just as relevant for the hundreds of thousands of businesses and millions of Kiwis we work for every day. It’s a way of thinking and working that our people have really got behind, and we’re excited to share it with New Zealand.”
Colenso CCO Levi Slavin said: “Whether it’s a call that turns someone’s day around, or the huge opportunities that a little connection can unleash, Little can be Huge is an incredibly versatile idea. It’s allowed us to uncover a variety of truly inspiring New Zealand stories.”
Little can be Huge lands this week via a 60” manifesto film, OOH, press, and social. In the coming months, many of the Little can be Huge stories in the manifesto will also be brought to life on screen across broadcast and social.
CREDITS
Client: Spark
General Manager Marketing: Clive Ormerod
Head of Brand, Communications & Experience: Sarah Williams
Brand & Communications Manager: Hannah Watson,
Agency: Colenso BBDO
Media: PHD
Production company: Finch
Sound: Franklin Road
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