FCB has launched a new campaign for the New Zealand Fire Service. Escape My House is an interactive 360-degree/virtual reality experience that takes place inside a real house fire.
Special Group has launched TSB Bank’s Between the Flags, an online film and TVC directed by Gaysorn Thavat. “We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real surf lifeguards,” says Special Group CD Angus Hennah.
Pedigree and Colenso BBDO have taken a blunt, humorous approach to adoption by creating a fully integrated campaign that pairs abandoned dogs with abandoned parents.
99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13 we do the exact opposite. To engage a new audience who are sceptical of advertising, Colenso BBDO’s latest work for Anchor features three poems written and performed by world champion slam poet Harry Baker, who hails from Bristol in the UK.
NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
Grey Lynn indie True has launched a new integrated marketing campaign for Netball NZ’s ANZ Premiership. The Made from More campaign is headlined by a 30-second TVC, and showcases the athletes as strong, athletic and fierce competitors.
Downtown Auckland indie agency Augusto has rekindled its relationship with NZ golf star Lydia Ko to create a campaign for The Clubhouse online shop to promote ticket sales to the upcoming LPGA tour – the first time a golfing event of such scale has been held on our shores.
Toyota New Zealand has refreshed its enduring brand platform Believe in a likeable new campaign that celebrates Toyota’s belief in growing and supporting the best of Kiwi life.
Upper Hutt’s community engagement programme My Upper Hutt got a shot in the arm after teaming up with Wellington agency Crestani Communications to make its own America First online video.
Rainger & Rolfe, with Film Construction, have shot Oceania Magic Moments, a new commercial for Oceania Health Care. The ad debuted on air last night.
DDB has created a new campaign for bottled water brand Pump, including a new TVC – shot in a single take, to convey the message that staying hydrated puts you in a clearer frame of mind.