DDB and Coastguard Northern Region say its recent Donate A Fish campaign pioneered a new way to raise funds – instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart: their freshly caught fish.
Colenso BBDO, JustONE, and MBM have created and coordinated a major new Fly Buys campaign, We Love to Give. The campaign’s main focus is a 60sec feelgood TVC, backed by the Supertramp classic Give a Little Bit.
College Hill-based digital agency justONE has launched a new Genesis Energy campaign to celebrate their joining forces with Fly Buys.
FCB launched #GoBallsOut in April, a provocative social campaign with Testicular Cancer New Zealand to raise awareness for International Testicular Cancer Awareness Month, which encouraged young men to exercise to reduce the risks of testicular cancer, and check their testicles.
Nine out of 10 listings (including the top four) in this month’s M+AD/Colmar Brunton Top 10 commercials are old favourites – with return visits from Vodafone, Mitre 10, Pak’n’Save, Lotto (x2), ANZ, Specsavers, Toyota, and Pam’s.
Chorus unveils new brand platform in first campaign with Saatchi & Saatchi Chorus, Saatchi & Saatchi and Starcom have released their first Chorus campaign together, encouraging New Zealanders to break with cultural convention and “Ask for Better”.
DDB has taken AA Insurance in a new direction with a new online campaign – away from the usual car insurance experts stuff, to home and contents insurance.
A new Air New Zealand TVC campaign out of Host Sydney has recruited young children to read a Mothers Day poem – featuring “spew bags” “frantic toilet runs, and “wine splashes on crotches”.
Downtown Auckland indie creative shop Augusto has developed and produced a new global adidas Rugby campaign, Next Is Everything, which launched globally today.
This Mothers Day, Lotto NZ – with a little help from their friends at DDB and The Sweet Shop – is celebrating mum by with a TVC demonstrating how the amazing things she does seem to just magically happen, yet usually go without thanks.
No creative genius was required by BETC Paris in making this new anti-bullfighting TVC – just action and blood. Real blood. Lots of it. And cruelty beyond belief. WARNING: You’ll need a strong stomach to watch this.
For the first time in six years, Electrolux Vacuums New Zealand is on air with a locally produced TV-led campaign.