The Warehouse has enlisted its creative and brand growth agency, DDB, to promote its change in retail strategy, announcing it will no longer have short-term discounts, instead offering low prices every day – one of the most significant changes in the company’s recent history.
There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.
Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via Aussie agency Jim Jam.
DDB has launched ecostore’s first brand campaign, exploring the world of tomorrow through a poignant new spot. “The essence of ecostore’s new brand campaign is to create a world of good,” says ecostore marketing director Jemma Whiten. “A world where safe, sustainable, ethical products are the norm.”
Compiled for M+AD by Colmar Brunton client executive Mark Evans: Samsung Ostrich – an ad out of Leo Burnett USA – continues to capture eyeballs in New Zealand, in August notching up its third straight month at No 1.
Premium-portioned coffee brand Nespresso has released its newest advertising campaign in New Zealand, featuring the personal stories of three of its Colombian coffee farmers.
It’s not screening in New Zealand but we couldn’t resist sharing this beautiful Three Mobile Ireland spot, Marathon Man – directed by The Sweet Shop Kiwi director Mark Albiston for Dublin creative agency Boys & Girls.
TBWA Group New Zealand is showcasing the modern digital banking services of the ANZ bank with a new campaign targeting customers in their 20s and 30s.
Pedigree NZ, with a little help from Colenso BBDO, has developed a global product that makes it easy for pet owners to take perfect photos of their dogs.
True Auckland has just completed work on a follow-up to Air New Zealand’s A Better Way to Fly starring “Dave the Goose”. This new spot stars stars “Pete the Kiwi”.
What starts as #Fun can quickly become #Unfun – that’s the message the Health Promotion Agency are using to reach out to at-risk gamblers in a campaign developed in partnership with GSL Promotus.
Kraft Heinz Australia has launched four new can sizes – and created new labels. All the creative is out of New Zealand, via Auckland-based video producer Assembly Ltd, with music composed by Franklin Road Auckland.