Mi9 New Zealand and Viacom International Media Networks (VIMN) have announced that the New Zealand advertising sales representation for Viacom-owned digital platforms will commence with Mi9 NZ, effective today.
VIMN, a unit of Viacom Inc, is comprised of many of the world’s most popular multimedia entertainment brands including MTV, Nickelodeon, Comedy Central, Nick Jr. and more. Collectively, VIMN’s digital properties reach an audience of hundreds of thousands of New Zealanders.
“We are immensely excited about this new partnership with VIMN,” said Mi9 NZ managing director Rhys Heron.
Brand cache
“MTV, Nickelodeon, Nick Jr. and Comedy Central all have real brand cache that we believe is highly attractive to marketers.
“The inclusion of these iconic brands into our suite of digital properties represents a new and exciting strategic relationship for Mi9 NZ and offers our clients strong digital properties with a majority youth audience.”
According to Nielsen Answers, 15-to-34-year-olds make up 72% per cent of monthly digital unique audiences for MTV and 83% for Comedy Central in NZ.
“The partnership with Mi9 allows NZ marketers to connect with preschool, kid, youth and young adult audiences across our entire digital portfolio in new, exciting and creative ways.”
“MTV and Comedy Central content is hugely popular with young audiences, particularly on mobile. This partnership offers New Zealand advertisers access to what is a highly desirable and difficult-to-reach audience,” said Heron.
VIMN will also work with Mi9 to offer brands content integrations where it can create a custom environment for advertisers and their brands online. These integrations can be supported offline with events and social media activity.
“Viacom International Media Networks is a leading provider of entertainment content and experiences, and our brands are immensely popular with New Zealand audiences,” said Sydney-based VIMN director of advertising sales & brand partnerships Vanessa Winley,
“The partnership with Mi9 allows New Zealand marketers the opportunity to connect with preschool, kid, youth and young adult audiences across our entire digital portfolio in new, exciting and creative ways.”
She says the addition of MTV, Comedy Central, Nickelodeon and Nick Jr. adds to Mi9 New Zealand’s extensive suite of premium digital properties, which includes more than 2.6 million desktop users across Outlook, Skype, MSN, Daily Mail and Ticketek.
About Mi9 New Zealand
Mi9 NZ represents the New Zealand digital audience of premium international publishers, including Outlook.com, Skype, MSN NZ, Daily Mail, and Ticketek, including desktop, video, mobile and native advertising formats. Mi9 leverages the online and offline audience data available from Microsoft accounts, Experian Mosaic and other sources to target your campaigns as precisely as possible, reducing wastage and maximising effectiveness and your return on investment. www.mi9.co.nz
About Viacom International Media Networks
VIMN brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. www.viacom.com
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