Westfield shopping centre owner Sydney-based Scentre Group is about to launch its SmartScreen Network – 175 hi-res digital screens – in New Zealand shopping centres.
The Westfield SmartScreens will be fully operational from Monday (27 March), but already the network is up and running at Westfield Albany.
“The Westfield SmartScreen network has been designed to enable meaningful connections between retailers, customers and brands,” says Scentre GM Bill Burton.
“The New Zealand screens are part of 1500 interconnected digital screens across Australasia showcasing the latest in unit design and advertising technologies to deliver advertisers a more sophisticated way to connect with the shopper,” he said.
Point of purchase
“We’ve created the Westfield SmartScreen Network to drive brand success in retail. We design, build, lease, manage, and care for these shopping centres every single day – retail is what we do. We’ve used all of that knowledge to ensure the Westfield SmartScreen Network gives brands a powerful new way to reach, engage and convert the Westfield shopper right at the point of purchase.
“Following the success of the network in our Australian centres, it is now the right time for us to take control of this media opportunity within our environment.
“The network will fundamentally change the way brands can maximise the Westfield retail marketing environment. It gives them a level of quality, national scale, control and digital flexibility that they have been waiting for, enabling digital efficiency and effectiveness never before seen in New Zealand retail.
“The vision for us is to connect brand and advertising partners with our 525 million shopping visits a year, and drive energy and sales to our 11,545 retail destinations in Australia and New Zealand.”
“We’ve commenced our talks with the New Zealand market, and the feedback and booking momentum has been extremely positive with bookings already in to the month of June.
“Built on the premise that every screen counts, each location has been hand-selected to ensure the Westfield SmartScreen Network offers advertisers access to every shopper journey within Westfield shopping centres. Brands can take advantage of the entire network, or just the locations that suit their objectives.”
Major brands, including Nespresso; Sky TV; Nivea; Holden; Fisher & Paykel and Vodafone have come on board as launch partners to be showcased across the screens from this Monday.
About Scentre Group
Scentre Group is the owner and operator of Westfield in Australia and New Zealand employing approximately 2000 staff in both countries. Scentre Group has interests in and operates 39 centres located in Australia and New Zealand, encompassing over 11,545 retail outlets and total assets under management of A$47billion.
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