Homegrown kickstart

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AUCKLAND, Today: 99 is helping New World to showcase a range of NZ brands and producers in a new campaign to help kickstart a customer movement to buy NZ-made products and support our recovery post Covid-19.

A recent survey by New World found that a focus on buying NZ products is set to be one of the most enduring changes from lockdown.

Of the more than 1000 respondents surveyed, 49% said they focused on buying NZ made in the supermarket during the higher alert levels, and 86% of these people said they will continue to buy NZ made once the alert levels are over.

New World head of marketing Pippa Prain says the brand wanted to highlight homegrown brands and celebrate the active role New World stores play in supporting local communities and championing NZ producers.

“As a 100% NZ-owned company, with 143 stores, we understand the role local businesses play in their wider community and supporting NZ.”

“As a 100% New Zealand owned and operated company, with 143 locally owned stores, we understand the valuable role local businesses play in their wider community and supporting New Zealand.

“Together with our customers, we have a proud history of championing local brands and producers, from those just starting out through to old favourites. The New World Buy NZ campaign is all about bringing this into focus and ensuring these brands are front and centre for shoppers throughout the month of June.

“During lockdown, New World shoppers embraced supporting local and we have a responsibility to help customers continue to buy local and together support the recovery of New Zealand”.

Buy NZ runs from Monday 1 June to Sunday 28 June.


PR: Network Communication
Creative: 99
Media: FCB

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