Anzac luminary’s funeral in Auckland tomorrow

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The funeral will be held in Auckland tomorrow of Anzac adman Glenn Rutherford, who passed away on Tuesday 19 July after an eight-month battle with cancer.

Rutherford’s advertising career began in the mailroom at George Patterson Bates Sydney at age 16, soon followed by media department roles at Bates, then Dobbs-Wiggins McCann-Erickson in Wellington and Auckland.

He transitioned into account service, moving back to McCann Wellington as an account executive on GM and Frigidaire, then onto directorship roles, leading their offices in Christchurch and Wellington.

“Glenn Rutherford is survived by his daughter Kirsten, a creative director at TBWA\Chiat\Day LA.”

In 1979, he joined Leo Burnett as director in charge of their Wellington office, leading strategy development on brands like Honda and the Army. He moved to Auckland as the company’s general manager in 1984, holding accounts like Lotto and Restaurant Brands.

Later in life, he took on consulting roles and led marketing efforts for the NZ Coastguard Lottery.

Glenn Rutherford is survived by his partner Wendy and his daughter Kirsten, a creative director at TBWA\Chiat\Day, Los Angeles.

The celebration of his life will be held at Fountains Memorial Chapel, corner of Wood and Elliot Streets, Papakura on Tuesday 24 July at 11am.

In lieu of flowers, please donate to Totara Hospice (

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