Agencies unite for new Whittaker’s flavours

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Assignment Group, MBM, Wellington digital shop Heyday, and SweeneyVesty PR have collaborated on a new social-led campaign for two new flavours in Whittaker’s Artisan Collection.

The campaign, features canvas placements on both Facebook and Instagram, which provide an immersive story experience that users can explore on their phone.

This is the first time Whittaker’s has ever run a canvas on Instagram. Supporting videos and images of the products will be shared on Facebook, Twitter and Instagram. Online competitions/giveaways will also run across the campaign period.

The new Whittaker’s flavours are West Coast Buttermilk Caramelised White Chocolate with Gingerbread Biscuit, and Marlborough Sea Salt and Caramel Brittle with Saffron in 62% dark chocolate.

“We’ve listened to our passionate dark chocolate lovers and are proud to be able to offer them a unique and delicious dark salted caramel at long last, as well as giving our buttermilk lovers a treat that’s both extremely moreish and a little bit unexpected.”

About Whittaker’s

  • Established in New Zealand over 120 years ago, Whittaker’s remains a family-owned New Zealand company.
  • With 100% of its operations in New Zealand, Whittaker’s is proud to be an exporter of quality New Zealand produce, as well as one of the largest employers in the Wellington region.
  • For the past six years in a row, Whittaker’s has been voted New Zealand’s Most Trusted Brand in the Reader’s Digest annual awards.


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