AUCKLAND, Today: Shopper marketing agency Energi has created (and crated!) its own in-house beer brand, intended to lubricate “new relationships and rekindle old ones”.
Energi MD Louise Henderson explains: “Two years ago, Energi created 4zzzz’s – four z’s or 4zees – a forum held every Thursday at 4pm that brought people together to brainstorm, tackle problems, and suss out opportunities.
“Beer was involved,” she says. Going into 2019 we figured it was time we created our own brew, so we called it 4zzzz’s Summer Ale.
“M+AD’s had a taste (and admired the nice crate), and pronounced it a very tasty drop.”
“We figured you may wish to have your own 4zzzz’s forum, share a beer with someone and maybe come up with the next big idea.
“You may even include us! Your call. Just in case you do decide to call, you can reach head of strategy Lew Bentley on 021 662 009. He’s genius at problem solving.
The other Lou? She came up with this idea. You can get her on 021 883 229. She has great ideas.
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