James Hurman reviews Cadbury ads in debut UK column

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LONDON, Today: “They started with an uncommon-common-sense bit of thinking which was to go back to the core of Cadbury – the Dairy Milk product – and it’s five-star distinctive asset, the ‘glass & a half’ of milk in every bar,” writes Auckland agency chief James Hurman in the first of a series of columns he’s writing for UK ad/media site WARC.

SXSW 2023 – Content is still King

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AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by Southwest) would deliver post the Covid years and I can assure you it did not disappoint.

NZ advertising turnover rose in 2022

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AUCKLAND, Thursday: The Advertising Standards Authority today reported that advertising revenue across main media was $3.389 billion dollars for the 12 months ended 31 December 2022, compared to $3199 in 2021.

Event horizon

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AUCKLAND, Today: Phantom now owns the corner of K Road and Ponsonby Road – as these impressive images clearly show.