AUCKLAND, Wednesday: DDB Group Aotearoa and Destination Hauraki Coromandel launched the “world’s longest driving lottery” to encourage Kiwis to take the 231km coastal route of State Highway 25 and visit the tourism-reliant region more regularly while the Kōpū-Hikuai SH25A is closed for the foreseeable future.
Special announces two new group strategy directors
AUCKLAND, Today: Special has announced the promotions of Jolene D’Souza and Josh Taylor-Dadds to group strategy directors.
Undertow Media welcomes Māori & Pasifika Scholarship recipient & announces scholarship dates for next intake
AUCKLAND, Wednesday: Rebecca Rangihuna (Ngāti Porou) joins Grey-Lynn-based PR agency Undertow Media this month for a paid internship as part of the Undertow Media Māori & Pasifika Communications Studies Scholarship at AUT.
oOh!media launches video OOH with Auckland Zoo content stream
AUCKLAND, Today: oOh!media NZ has launched a video out-of-home (VOOH) content offering that will be available in retail centres across Aotearoa, allowing clients to share video content.
Colenso’s online tool replaces royal gossip with indigenous news
AUCKLAND, Wednesday: Maori arts outfit Kōpū O Te Rangi – in partnership with Colenso BBDO – has created Pīkari Mai, a new online web browser tool that replaces royal gossip and news, with indigenous content pulled from a range of other news sources.
NZ wins Master of All Locations for Isuzu
AUCKLAND, Today: Isuzu has named New Zealand as the ‘Master of all Roads’ in their latest action-packed film series. The campaign showcases the scenery and rugged terrain of Central Otago’s Nevis Bluff and Skippers Canyon.
ASB issues media agency RFP
AUCKLAND, Tuesday: ASB is seeking expressions of interest from media agencies, with a Request for Proposal (RFP) process kicking off today as the bank looks to move from a multi-agency model to a single provider across all media services.
Gerety 2023 jury insights from AUNZ announced as final deadline approaches
AUCKLAND, Today: Executive juries from around the world – including FCB Aotearoa senior art director Vikki Cheng, Ogilvy NZ ceo Kam Maxwell, and VMLY&R NZ ECD Kim Pick – will discuss the best work from this year’s Gerety Awards as the final deadline of Friday 12 May approaches.
Special NZ ranks Top 20 in the world
AUCKLAND, Tuesday: One of New Zealand’s most awarded campaigns of recent years, David’s Unusables for Motor Neurone Disease Association has been recognised again – this time by WARC’s The Good Report in its 2022 list of the best campaigns globally.
Customer feedback tools – not just for the big guns
AUCKLAND, Tuesday: For as long as customer feedback platforms have been in play in New Zealand, the tools have become highly sophisticated, relatively costly, time-intensive – a preserve for the larger corporates who have the luxury to purchase them.
