Big Mobile launches next-gen ad formats

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Australasian mobile specialist Big Mobile has launched a range of creative new high-impact display advertising formats specifically designed for smartphone and tablet. Developed by Big Mobile’s UX team, the new suite of next-gen advertising products provide a creative canvas for advertisers to create rich story-telling brand building experiences and have been designed to leverage the unique interactive characteristics of mobile. 

Examples of the new products include:

  • The Cube: This 3D rich ad unit gives marketers a six-sided story-telling canvas which users are able to spin 360 degrees on a centred axis.
  • The Video Loop: allows marketers to communicate a stronger message before the click with clever video optimisation for smart devices.
  • Sliding Doors: This next-gen format offers a new sliding door mechanic for opening expandable banners to create visual impact.
  • The Big OTPTM: The new Big OTP network allows marketers to access over 500,000 weekly unique browsers across New Zealand. Although not a new mobile format, Big Mobile worked with their UX team and premium publishers to develop a UX-led next-generation product to ensure the best user experience.

“The new ad suite builds on Big Mobile’s premium mobile ad products giving brands high impact formats for brand building campaigns with reach,” said Graham Christie, Sydney-based chief commercial officer and partner at Big Mobile.

“We’re continuing to work closely with our premium publishers to drive innovation into mobile advertising and build premium creative advertising products. Big Mobile have built testing environments across all our premium publishers to allow us to effectively research and develop new innovative formats delivering these products easily at scale.

“This is a superb opportunity for brands to inhabit these pioneering digital environments and do so harnessing our world-class creative solution suite.

“Big Mobile’s premium publisher network continues to grow with our recent exclusive partnership with Pandora Internet Radio and a new premium publisher SBS.”


About Big Mobile Group

Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, and Singapore.

Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products.

The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.

Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.

Big Advent, the company’s award winning Ad Solutions Suite, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.

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