AUCKLAND, Thursday: New Zealand’s first out-of-home specialist agency Billie has engaged Seedooh’s independent verification platform to deliver independent verification and real time data to drive better outcomes for its clients.
Established earlier this month, Billie offers a full suite of services to clients, without the need for dealing with individual out-of-home companies.
Founded by Rohan Prasad (ex JC Decaux and FCB NZ) and Ben Poole (ex JCD, APN Outdoor, and OMD NZ), Billie offers campaign planning, strategy, creative solutions, reporting and analysis, programmatic and bespoke assistance.
“We are making New Zealand’s out-of-home more accessible, more effective and more measurable for our agency and advertiser partners from New Zealand, Australia and other international markets,” Prasad said.
“To deliver the best possible outcomes for our advertisers we wanted to ensure our service is underpinned by the most rigorous reporting and analytics.
“Seedooh’s independent verification platform provides complete confidence that we have visibility of how our clients’ campaigns are being delivered. For all of our partners, particularly the international ones, independent proof of delivery is a critical hygiene factor.
“For all our partners, particularly the international ones, independent proof of delivery is a critical hygiene factor.”
“We’ll also be able to work with the automated and standardised, near real time data for meaningful campaign analysis.”
Seedooh, which has always-on system level integrations with the majority of Out of Home networks in Australia and New Zealand, provides third-party verification in line with global best-practice assurance standards.
The company is based in Melbourne.
The business also deploys independent field audits as an additional control, where required, via its proprietary Spotter app. Spotter is natively integrated with the Seedooh platform and adheres to the same compliant standards of data security and assurance.
Seedooh founder/ceo Tom Richter said he was pleased to be working with Billie, “who are helping inform advertisers of the power of out-of-home and growing the sector.
“It’s an exciting time for out-of-home in all markets, not least New Zealand, where Billie are making their extensive and specialist expertise available to the rest of the world.
“This partnership will equip Billie and their clients with secure, accurate and scalable technology to access their verified campaign delivery data without any additional steps in the campaign implementation process.”
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