Carat NZ has appointed OMD’s Jonathan Sorensen to the role of group business director on some of the agency’s highest profile accounts, including ASB Bank and DB Breweries.
Sorensen’s 13+ years’ agency experience includes time in NZ, Australia, and the UK, working on brands such as Coke, Mastercard, Air New Zealand, Fonterra, and Kia Motors. He re-joins Carat from OMD, where he has held leadership roles across strategy and comms planning for the last four years.
Carat NZ general manager Alex Lawson credited Sorensen’s ‘varied experience and strategic thinking’ as critical to his appointment.
“We’re committed to securing the best talent that the market has to offer to help lead us into the next phase of our Carat journey here in New Zealand,” he said. “Jonathan represents that type of talent, absolutely.
“He will be an immediate asset to our clients, who I know are itching for him to get started.”
“He could not come more highly recommended by our agency and industry partners, so we’re thrilled to have him back on board. He will be an immediate asset to our clients, who I know are itching for him to get started.”
Sorensen said: “Carat’s consistent focus on delivering strategic, well-informed and creative communication solutions is something I’ve always respected. With the added power of Dentsu Aegis Network, I believe their output has been supercharged.
“I’m absolutely pumped to be joining the amazing group of people and clients who have built Carat into the market leader it is today. There’s an infectious buzz of momentum within the business right now – it’s exciting to jump in and become part of an agency with this level of energy.”
Sorensen started with Carat on Monday 9 July.
Carat’s mission is to ‘Redefine Media’. Our purpose is to understand and activate real people in media to drive business performance. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network ‘Innovating the Way Brands Are Built’. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff. For more information visit Carat.com.au or follow @CaratAUNZ.
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