D3 wins Metlifecare

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AUCKLAND, Today: Indie Grey Lynn media agency D3 has been appointed to manage the Metlifecare Retirement Villages media account. The incumbent was Dentsu, which was also involved in the selection process along with PHD and Hearts & Science.

D3 partner Alex Radford said: This rounds off a significant 2020 for D3, which was founded by me and Richard Thompson just over two years ago.

“D3 is one of the fastest growing media agencies in New Zealand boasting a client base including My Food Bag, The Co-operative Bank and UP Education, as full service media clients, alongside continued digital consultancy projects for Tourism New Zealand, Stuff, me today, and Trustpower.

“As a relatively new agency, being invited to pitch for an account like Metlifecare was a real honour and winning makes all the hard work incredibly rewarding.”

Richard Thompson said: “We’re really excited to be able to work with a progressive client like Metlifecare who believe in the power of harnessing data to deliver powerful results.”

“D3 immediately impressed us with their deep understanding of our business.”

Metlifecare marketing GM Julie Garlick said: “D3 immediately impressed us with their deep understanding of our business and the power of media to address our business opportunities and challenges.

“We look forward to growing both of our businesses through this partnership.”

Work commences 1 March 2021.

About D3
Launched in November 2018 with foundation clients My Food Bag and The Co-operative Bank to complement the successful digital consultancy Future State. D3 offers digitally led media services for ambitious NZ businesses, with high-touch client service and data driven insights at the core of the offering. D3 is based in Grey Lynn.

About Metlifecare
Metlifecare is a leading New Zealand owner and operator of 25 retirement villages, providing rewarding lifestyles and outstanding care to more than 5,600 New Zealanders. Metlifecare pride themselves on providing vibrant social communities for older people where residents are empowered to be the very best version of themselves. The care, comfort, happiness, and wellbeing of people is at the heart of Metlifecare.

Metlifecare was acquired by EQT in 2020, and is currently going through a major growth plan, developing new villages and expanding their care offering at existing villages.

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