DDB + co create gory fashion line for Fargo on NEON

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DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the Fargo Woollens clothing range to celebrate the second season of FX’s black comedy-drama Fargo, streaming express on NEON.

Remar Knitwear and the Textile Collective have been commissioned to create a range of knitted merino items including jerseys, beanies and mittens – all inspired by the show’s theme ‘A lovely place to get murdered’.

The range features beautiful knitwear complete with intestines, gunshot and stab wounds reflecting the theme of the second season of Fargo, streaming express on NEON

“The collection has been carefully curated to reflect everyday life in the critically acclaimed show’s frozen north, a place where lovely manners and beautiful surroundings go hand in hand with intrigue, murder and casual body dismemberment,” said NEON general manager Dave Joyce.

As with all killer fashion lines, the collection was launched with a fashion shoot, giving the industry elite and bloggers alike a sneak peek at the new offerings. Gruesome garments on show included the Classic Fatality Knit, the Family Matters Crew Neck, New in Town Beanie and the Ouch Mittens.

Nine exclusive designs have been fashioned which Joyce says reflects the only thing more unforgiving than Fargo’s brisk climate – its murderous residents.

“What better way to acknowledge Fargo’s return than with a range of garments that celebrate the character’s lives in Luverne, Minnesota,” he says. “Just like the show, they’re super nice on one hand, while mind-numbingly brutal on the other.

“While they all come with the lovely patterns you’d expect in a quaint winter town, they also have a unique customised wound – something that might just get some longin’ looks when you’re popping down the dairy, you betcha,”

DDB ECD Shane Bradnick believes fans of the show will go postal for the knitwear range.

“A place with such gruesome sweaters and ugly murders definitely needs its own fashion line,” Bradnick says. Fargo has developed a cult following over the last season with fans engaging with the show beyond just the episodes. The Fargo Woollens collection felt like a fresh way to get people excited and talking about the new season.”

DDB chief creative officer Damon Stapleton says the killer fashion range exquisitely captures the essence of the murderous town.

“Fargo is basically about two things; politeness and murder,” he said. “All we did was add a little fashion. What you end up with is a catalogue of beautifully knitted jumpers full of blood and gore. Perfect.’

The Fargo Woollens range was launched at the Auckland headquarters of iconic Kiwi fashion label, Huffer, last week with a fashion shoot styled by Daisy Uffindel and photographed by Adam Bryce.

Fans who want to get their hands on this exclusive and very limited edition fashion line can find out more at www.fargowoollens.tumblr.com or via #fargowoollens on Instagram.

Fargo Woollens line by NEON

  • Classic fatality knit jersey
  • Buckshot jersey
  • Minor disagreement knit jersey
  • Family matters crewneck
  • Smart mouth beanie
  • New in town beanie
  • Just a scratch mittens
  • Ouch mittens
  • Houdini mittens

All items are made from 100% New Zealand merino wool. Jumpers, mittens and beanies have been “lovingly” manufactured by Remar Knitwear, with wounds created with much ghoulish delight by Textile Collective.  All garments are 100% New Zealand made.


Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Senior Art Director: Nicole Sykes
Senior Writer: Rory McKechnie
Senior Writer: Hayley Marks
Senior Digital Designer: Dean Pomfrett
Senior Designer: Nick White
Producer: Julz Lane
Group Account Director: James Blair
Account Director: Katya Urlwin
Account Manager: Trinity Lawry
Knitwear production: Remar Knitwear
Applique production: Textile Collective

The photo shoot took place at fashion brand Huffers Auckland.

About Fargo, Season 2
There’s a whole new yarn to be spun as the next chapter in Fargo lore unravels the years, travelling back to 1979 to revisit an all new “true crime” case in Sioux Falls, South Dakota and Luverne, Minnesota. A young Lou Solverson (father of the first season’s beloved Deputy Molly), a State Trooper recently back from Vietnam, investigates a case involving a local crime gang, a major Mob syndicate, a small town beautician, and her husband, the local butcher’s assistant. As Lou’s father-in-law, Sheriff Hank Larsson, helps him piece the investigation together, they encounter a truly colourful cast of characters, including the Korean War vet mayor, a flowery drunk blessed with the gift of gab and the eloquence of a true con artist; the front man for the northern expansion of a Kansas City crime syndicate, a corporate criminal bringing a Walmart mentality to small town America; and the Gerhardt mob, led by matriarch Floyd Gerhardt and her gaggle of sons.

Starring: Patrick Wilson, Kirsten Dunst, Jesse Plemons, Ted Danson.

About NEON
NEON offers a world of movies and TV to stream on demand, ad free, on a subscription basis. Disney movies and HBO TV series are exclusive to NEON, along with a number of great TV series and movies from the world’s best studios.

  • Everyone gets a 30 day free trial when they sign up at www.neontv.co.nz, after that it costs $20 a month.
  • NEON is available on PC/Mac, iPad and iPhone, a selection of Android devices and Xbox 360.  Users can register up to five devices and watch on two at the same time.
  • NEON uses adaptive streaming meaning instant escape.  There’s no waiting for big downloads, just watch straight away.
  • Currently NEON uses SD quality adaptive streaming with a top bitrate of 1800kbps.
  • Up to 30 TV shows and movies can be saved to your watch list.
  • NEON’s handy bookmark feature means you can pause when you need to and instantly pick up where you left off even if you switch to another device.
  • Easy to set parental pins protect little eyes from viewing stuff they shouldn’t, with classification and warnings to guide viewers.

www.neontv.co.nz, www.facebook.com/NeonNewZealand,Twitter @NeonNZ or Instagram @NEON_NZ.

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