AUCKLAND, Today: DDB has produced three new tvcs and a series of out-of-home executions to support Sky’s Life Needs More Sport platform. The campaign puts a humorous sporting spin on everyday situations.
The three new spots launch Sky Sports Now, a new streaming service that offers access to all 12 Sky Sport and ESPN channels, making sport more accessible.
One spot features the ejection from a meeting room of a flatulent employee, whose attempt to cover up his faux pas is exposed by HotSpot, technology that’s more usually used in cricket coverage to detect contact between ball and bat.
Another shows a wedding guest putting his foot in it and being sent to the sin bin by his exasperated wife. And the third features a 30-something man, who still lives with his parents, being traded by his Mum and Dad for a labradoodle.
“The new management team at Sky has reinvigorated its sports offering in a way that’s hugely exciting.”
As with the initial spots, voiceover is provided by Sky Sport commentator Ian Smith.
Carrying on the theme of injecting the quirks and quandries of sport into some of life’s more moribund moments, the new out-of-home executions are inspired by a range of awkward family portraits – but with the baby in each case being swapped out for a basketball, a rugby ball and a football.
DDB MD Chris Willingham says he’s delighted to see the Life Needs More Sport campaign delivering another round of executions:
“In a matter of months, the new management team at Sky has reinvigorated its sports offering in a way that’s hugely exciting,” he said.
“Life Needs More Sport gives us a great platform to take that message out to New Zealanders and to reinforce Sky’s position as the Home of Sport.”
View the three new spots here:
CREDITS
Client: Sky TV
Agency: DDB
Film Co: Scoundrel
Director: Ric Cantor
Photographer: Stephen Langdon
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