DDB’s Born to Defy makes Gunn’s Cannes top 20

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The Gunn Report has launched its Cannes Lions Sweepstakes 2015 – a contest to predict which ads will win a Film or Film Craft Lion at this year’s festival in three weeks (on Saturday 27 June). Participants make their selections from 20 TVCs pre-chosen by founder Donald Gunn. One NZ commercial made the cut – DDB’s Steinlager Born to Defy, the tale of Kiwi William Trubridge’s attempt to break his own unassisted free dive world record.

Out of the 5000-plus Film and Film Craft entries submitted this year, fewer than 200 are expected to win a Lion trophy, Gunn says. He did not say how his Top 20 was selected, and his choice may prove to be wide of the mark (think NZTA and Toyota, for example).

Deadline to enter is midnight Wednesday 24 June. The five highest scorers will each win one year’s subscription to www.gunnreport.com (normal price £295/NZ$414), or where a winner is already a subscriber, free Gunn Report Books for two years (same value).

The jury get the Short List during the festival; and winners and prizes will be announced in the week after Cannes (watch this space –Ed)

About The Gunn Report

The Gunn Report is the global report for creative communications that identifies the most awarded work in the world and its creators. It combines the winners’ lists from 45 of the world’s most important awards – Global, Regional and National – to establish the annual worldwide league tables for the global Advertising industry. A unique and essential resource for advertising and marketing people worldwide, The Gunn Report brings together 16-years-worth of information, data and intelligence through its report tables, commentaries, searchable and viewable ad libraries, guest essays and playlists, creative effectiveness studies and The Gunn Report for Media.  Additionally Gunn TV features the best commercials of all-time dating back to 1962. The Gunn Report is available, by subscription, online and as a book with a DVD.

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