AUCKLAND, Today: Augusto has launched a Firstgas Zero Carbon Future campaign running this month across TV, billboards, digital, social, print and press.
In creating the message of their goal to deliver 100% zero carbon gas in pipelines by 2050, Firstgas required a creative campaign to explain what their vision will mean for everyday Kiwis.
Firstgas Group marketing manager Wendy Rayman said: “We’ve been a company that has always thrived behind the scenes. But after discovering our pipelines can safely transport hydrogen, we’ve been itching to explain what zero carbon gas will actually mean for New Zealanders.”
Augusto ECD Adam Thompson embraced the challenge: “We were over the moon that Wendy and the team at Firstgas Group wanted a campaign to connect with Kiwis, that went beyond your standard PSA.
“It’s a complicated process, but Augusto have helped us develop a simple message to Aotearoa – that gas is changing.”
“This was an exciting opportunity to help announce some really big news about the positive future of gas in New Zealand. We wanted to engage and reassure Kiwis in a playful and more relatable way that the gas they’ve always relied on to power Kiwi culture and the things they love is changing for the better. And better still they can help change the world without actually having to do too much”.
Rayman applauded Augusto’s ability to develop a simple message and showcase it in a fun and engaging way. “While we will soon be mixing hydrogen into our pipelines, we are still exploring other sources such as biogas and bioLPG,” he said.
“It’s a complicated process behind the scenes, but Augusto have helped us develop a simple message to Aotearoa – that gas is changing, so you don’t have to.”
- More here: gasischanging.co.nz
CREDITS
Client: Firstgas Group
Group Marketing Manager: Wendy Rayman
Creative Agency/Production Company: Augusto
Executive Creative Director: Adam Thompson
Art Director: Aaron Carbines
Copywriter: Tim Gavriel
Commercial Director: Amy Dufty
Account Managers: Kimberley Warren and Ivana Mihaljevich
Producer: Simone Goulding, Nikhil Madhan, Valentine Taylor
Design: James Davison, Nina Vasiljevic
Director: Fernando Hart
Editor: Luka Turjak
DOP: Duncan Cole
Audio: Mark Messanger, Amy Barber @ Bespoke
AC: Matt Hunt, Jack Feng
Production: Loren Prendiville, Antalya Atkinson, Amelia Heimsath
Art Department: Ash Turner, Natalie Keane, Braden White
Playback Operator: Nick Burridge
Gaffer: Ado Greshoff
Best Boy: Ian Philp
LX assist: Aitken Lau
MU/WR: Miranda Raman
Media partner: Together
PR partner: Archer Communications
About Augusto
Augusto is a multidisciplinary creative agency/producer of content, making everything from feature films and docos, to TV shows, ads and online content. Founded in 2008, the Augusto Group is a tight collection of companies who all have story-telling at their core. The group was built on forming strong partnerships with clients who need a more agile approach to traditional marketing and have a growing demand for smarter, more effective content.
About Firstgas
The Firstgas Group have been at the forefront of innovation in New Zealand’s energy sector for nearly forty years. Through their leading companies Firstgas, Rockgas, Flexgas and Gas Services New Zealand, they have the future of gas in their sights – while ensuring Kiwis get the natural gas and LPG they need today, safely and reliably.
Based in the energy-rich region of Taranaki, Firstgas connects natural gas to homes, businesses and large industry through more than 2,500 kms of high-pressure gas transmission pipelines across the North Island. They also own 4,800kms of gas distribution networks in the North Island. Through their transmission and distribution networks they connect 300,000 homes and businesses to gas.
Firstgas wants to make gas greener for Kiwis by carrying hydrogen and biomethane through our gas pipelines. Their goal is to achieve 100% zero carbon gas by 2050, with the first step being a transition to 20% hydrogen by 2035.
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