AUCKLAND, Today: Lumo Digital Outdoor is increasing its representation in Australia with the appointment of Liv Collins to account director, based in Auckland.
In the new role Collins will be responsible for managing client and agency relationships across the wider Australian region. She will continue to work out of Lumo Auckland, but Lumo ceo Phil Clemas said the company’s ultimate aim is to have feet on the ground in Australia.
“Over the past three years Liv has played a key role in Lumo’s growth, managing a host of local clients as account director,” he said.
“Her previous role at Shopper Media in Sydney means she is familiar with the Australian industry and still has many active contacts and friends across various agencies.
“Her previous role in Sydney means she is familiar with the Australian industry and has many active contacts in agencies.”
“The appointment aligns to Lumo’s increased focus on the Australian market and plans to strengthen relationships with clients and agency partners looking to reach premium audiences across the ditch.
“Collins’ promotion comes as Lumo looks to build its reputation in the Australian market after three years of successful representation by WeThinkMedia. This new structure enables the business to bring operations back in house and give clients direct access to Lumo’s internal team including the Lumo Labs creative division.”
Collins said: “The New Zealand-Australian travel bubble couldn’t have opened at a better time. I’m very much looking forward to seeing clients face-to-face.”
Clemas: “I can think of no-one better to be leading Lumo’s operations in Australia. Liv is an outstanding operator, her knowledge of both markets makes her a huge asset for not only our business, but also our clients.
“This updated focus means we are better able to service our Australian clients, as well as strengthen relationships at a pivotal time between the two countries.”
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