Soup of the Day

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AUCKLAND, Monday: Auckland indie Màgico, with TVNZ production shop Blacksand, has created a new 30sec tvc, A Little Love Goes a Long Way, for Naked Locals premium chilled soups.

Màgico GM Lina Montero Soto said: “Naked Locals have been creating delicious fresh soups from local ingredients for over 10 years.

“And, over the last 18 months, Màgico has been helping them tell the seed-to-spoon story to Kiwi soup lovers.


“This was the right time for Naked Locals to distil this long-form story of care into a single unifying idea for TV.”

“We’ve been creating long-form content about Naked Locals’ farmers over the last little while, and it’s been amazing travelling around the country and meeting the people behind the process.

“And right now, there’s never been a more important time for Kiwis to support our local businesses and homegrown produce.

“Which is why we knew it was the right time for Naked Locals to distil this long-form story of care into a single unifying idea for TV.

Life Health Foods marketing manager Mark Roper said: “There’s so much passion in every stage of our process. That’s why we love the phrase, ‘a little love goes a long way’.”


CREDITS

Màgico GM: Lina Montero Soto, Magico
Creative Director: Dunc Blair
Art Director: Rob Chapman
Production Company: Blacksand


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