NZ adspend worst in region

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LONDON, Tuesday: New Zealand, which represents 0.9% of all APAC adspend, saw its ad market decline by 8.6% in 2020 to a total of US$1618.2m, according to a WARC global survey.

The NZ result is worse than the wider regional dip of 2.5%.

However, New Zealand’s ad market is expected to grow by 10.3% in 2021 to reach US$1785.4m, then by 2.1% in 2022 to reach US$1822.4m.

In absolute terms, the value of the ad market in New Zealand is set to rise by US$204.2m between 2020 and 2022, of which 53% will go towards online formats.

Key findings from the latest WARC Global Advertising Trends report include:

  • Global adspend set to rise by 12.6% this year to reach US$665bn 
  • Global adspend for Q1 2021 grew by 12.5%
  • Global adspend for Q2 2021 grew by 23.6% to US$157.6bn – the strongest Q2 rise in over a decade – driven mostly by online formats
  • At US$311.5bn, global adspend in H1 2021 was 17.8% higher than H1 2020
  • 8.2% growth predicted for 2022.

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