Auckland agency scores NZ’s only win at B&T Awards

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SYDNEY, Monday: Auckand specialist shopper & retail communications agency Raydar has won Experiential/Promotional Agency of the Year at this year’s B&T Awards on behalf of the Clemenger Group.

Raydar was the only NZ agency awarded at this year’s event [M+AD did peruse the results earlier in the week – but somehow missed the most significant one!).

Raydar MD Troy Fuller says the win is a positive reflection of the work the agency is doing to drive the industry forward across the Australasian region.

“We are very excited to win – this award is a fantastic acknowledgment of the hard work the team have put in over the last 12 months,” he said (via a press release from Auckland PR shop Cassells & Co).


“Raydar’s client list today includes Frucor Suntory, Fonterra Brands, DB Breweries, Sanitarium and Pernod Ricard.”

“This year alone we launched our own behavioural research division, Sapien, established Moonlight – an art exhibition that paired established industry professionals with emerging talent, and continued with our shopper marketing working group, Shop Talk.

“And we did all of this while continuing to make great work for our clients and grow significantly as an agency. It’s a proud day for all of us.”

For more than 23 years Raydar has created effective work for some of New Zealand’s leading companies. Their client list today includes Frucor Suntory, Fonterra Brands, DB Breweries, Sanitarium and Pernod Ricard among many others.

Managing partner Tom Roydhouse said: “This is proud recognition of the work produced by our passionate and talented team as we show what can be achieved through creative work that communicates effectively throughout the shopper journey and allows us to influence choice at shelf.”


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