AUCKLAND, Thursday: Freemans Bay full-service indie Republik has partnered with Breast Cancer Cure to develop a campaign to raise money for breast cancer research in New Zealand.
Republik came up with the campaign, and developed creative as well as media planning and placement.
The campaign kicked off Monday and runs through to the end of November. Public relations is being managed by Impact PR.
BCC is a charity which provides essential funding to breast cancer research, assisted by cutting-edge, breakthrough technology. Since 1997, BCC has funded almost $11 million of research in NZ.
BCC marketing manager Amber Henderson said: “It’s only through research that we’ll find a cure to protect the next generation of New Zealanders, so they can look forward to a future free from the fear of this disease.
“New Zealand actually has one of the highest rates of breast cancer in the world, with one woman being diagnosed every three hours. Every day, two women will pass away from Breast Cancer in New Zealand.
“Not forgetting our Kiwi men either, as one in 10 will lose a mother, wife, sister or daughter to breast cancer in their lifetime.
“Horrifying statistics I know, but sadly true.
“I bumped into Amber on Takapuna Beach while in lockdown and she was telling me about BCC’s fund-raising events that couldn’t go ahead because of Covid, so we were pretty keen to help out.”
“The campaign, Breast Friends Forever is driven through social channels led by a curated influencer calendar and supported by above-the-line media that has been generously donated to the cause by a range of local suppliers (thank you!) plus of course the fantastic PR support from Fleur and Mark at Impact PR.
Republik head of digital Matt Lyne said: “With a limited budget, we needed to find a way to get organic traction and growth, so the team centred it around a ‘social responsibility’ challenge.
“It’s super-easy to get involved – simply text BFF to 5338 to donate $3 to Breast Cancer Cure.
“Take a screenshot of your text donation and chuck it up on your social media story, tag three friends to step up to the challenge and make them socially responsible to respond and repeat the process and you’re done! It all starts with one, but exponentially grows as you pass it on.
All it takes is 3 seconds to donate. $3 to give and keep the donation train going, three breast friends tagged to step up to the challenge.
“You’ve got to do your part in keeping future generations safe from breast cancer with cutting-edge research, and this make it easy, accessible and has no room for excuses!”
Republik director, Paul McNamara said: “I bumped into Amber on Takapuna Beach while in lockdown and she was telling me about all BCC’s fund-raising events that couldn’t go ahead because of Covid, so we were pretty keen to help out.
“This is such a great cause and one that’s close to home for a lot of us, so it was a no brainer.”
- For more information, contact McNamara on 021 536 409 or email@example.com
Client: Breast Cancer Cure
Chief Executive Officer: Sonja de Mari
Marketing Manager: Amber Henderson
Account Service: Lisa McKenzie / Paul McNamara
Creative: Andrew Sims
Art Direction: Craig Ross
Media Manager: Diane Besim
Head of Digital: Matt Lyne
Social Media Manager: Monique Porteous
PR: Impact PR
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