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AUCKLAND, Tuesday: San Diego-based customer data oufit Tealium has appointed ex-Marketo sales veteran Aaron Senden as country manager, to lead the company’s operations in New Zealand.

Tealium Asia Pacific Japan vice-president Will Griffith said: “Aaron’s experience in digital marketing and sales will be a valuable asset to our team, partners, and most importantly, our New Zealand customers.

“Brands across the world are increasingly turning to solutions that create relevant experiences based on a dynamic environment. In the past year, we’ve seen a significant uptick in demand from the New Zealand marketplace.”

“Senden will be based in Auckland. The company does not yet have a NZ address or website.”

Senden has two decades of strategic leadership, digital marketing and media sales experience. Most recently, he was country manager for global marketing automation leader Marketo.

As NZ manager, Senden will be based in Auckland.

About Tealium
Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1000 businesses worldwide trust Tealium to power their customer data strategies.

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