AUCKLAND, Thursday: For the second consecutive year, NZ investment platform Sharesies has topped the annual Kantar Customer Leadership Index, a ranking of brands for customer experience, released today by data/insights/consulting company Kantar.
AA Insurance and Mitsubishi Motors came second and third, with AA and 2degrees rounding out the top five.
Kantar NZ head of customer experience Jonathan Pickup thinks Sharesies’ 2022 result bears testament to the importance of “delivering great, consistent customer service”.
“To create the index, Kantar surveyed 2500 New Zealanders about their opinions of more than 60 of New Zealand’s top brands.”
To create the index, Kantar surveyed 2500 New Zealanders about their opinions of more than 60 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications, energy and car repair.
This is the fourth year the Kantar Customer Leadership Index has been calculated. It covers all aspects of the customer experience including service delivery, customer centricity, brand clarity and offer excellence.
The full top 10: Sharesies, AA Insurance, Mitsubishi Motors, AA, 2degrees, State Insurance, Noel Leeming, Toyota, Ford, Mighty Ape.
Kantar is a world leading data, London-based insights and consulting company and is home to some of the world’s leading expertise in these areas. 28,000 employees in 100 countries.
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